13 Barrels approached us with a request for a design within an extremely short timeframe and a tight budget. The guidelines provided for this design were clear: it needed to stand out, exude a sense of fun, maintain a stylistic similarity to the Honey Brown Design I had previously created, and effectively capture the essence of the beer's name.

Despite it being only my second can design endeavor and completed in under 7 hours, I take great pride in the result. The client expressed satisfaction with the design, and I was delighted to learn that it has been performing exceptionally well in liquor stores. This success reaffirms the effectiveness of the design in resonating with consumers.